Pros of Digital Licensing
E-commerce has become a huge and hit business in the Internet platform. Online delivery of any digital content like music, movies and video clips is the core of E-commerce and online marketing. Over the Internet, without the existence of a clerk at the sale point is of advantage especially in selling products to consumers. It helps the business to reach wide range of consumers thus reduces operating cost.
Digital content can be sold, copied and resell through an agreement called license. It is important to acquire license in using protected copyrighted electronic material. It allows the user to access protected digital material. Licensing becomes a main course in the marketplace for digital content. It is a legal means wherein content owners have the right to purchase the value of their assets. As a result, the content-hungry digital platforms and networks can access necessary content to drive revenues and market consumption.
Digital licensing is used for some reasons: (1)it is necessary for copyright holders to protect their digital content from piracy, and (3)it provides manufacturers of digital technology their due compensation and secure assurance that their technologies are not pirated.
Moreover, here are some facts about digital licensing. For the first fact, the labels and publishers would license separately. By streaming, the digital service provider needs to get a license to use the recording rights of a label but not exploit them. So, they need to get two licenses from both the labels and publishers to be able to sort the sets of music rights. Second, the streaming approach exploit not just the performing right but even the reproduction rights. Hence, it is important two acquire two licenses for the song rights to be covered. Third, the streaming deal is a revenue shared based on consumption.
Yet, music, video clips and movies are not just the means for digital licensing but driver’s and plate licensing of a car and in software are applicable for digital licensing. This time you can book bus tickets here as an easy-pie thing to do via digital licensing. Thus, digital licensing does not benefit the content owners financially but even to the consumers by living a stress-free and comfortable life.
If you are a copyright owner of a work such as an article, blog and vlog posts, or a photograph, you must get a license to make money out from it by permitting others to use it. Thus, if you are a content owner of an article, blog posts or a picture, you can make money out from it by authorizing others to use it but first you must be able to get a license.
As a conclusion, making sure that the licensed content is used legally is a tedious task. It needs understanding from licensing, knowledge in defining terms being used and getting a helping hand from the senior management both in terms of finance and time.
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